Episode 52 – Southwest and Emerging Media

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Boeing 737 Taxiis

Paula Berg, Manager of Emerging Media at Southwest Airlines, joins Max and Dan for a discussion of how Southwest communicates with it’s customers through participation in new media.

News from the past week:

Dan has a great aviation website pick of the week: CH-Aviation. We’ve also got a report from the guys at the Australia Desk, our new “this week in aviation history” segment, listener mail, and more.

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Follow the Airplane Geeks on Twitter at @AirplaneGeeks.

Brother Love is responsible for this episode’s opening and closing music, and you can visit his site at brotherloverocks.com.

If you have a question or a comment for the Airplane Geeks, you can send it to thegeeks@airplanegeeks.com.

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5 thoughts on “Episode 52 – Southwest and Emerging Media

  1. maxflight Post author

    Stephen writes:

    Hi Guys,

    Just wanted to comment on the news story about American and other carriers dropping staffing and airplanes/routes. The company I work for, JetBlue has actually done the opposite by not only adding staffing this year but we have taken delivery of 3 A320s and 5 E-190s. We have opened up several new cities and routes this year so far including Montego Bay-Jamaica, Bogota-Columbia and yesterday LAX. Below is a short list of cities slated for later this year to be opened:

    – Boston, MA (BOS) and Santo Domingo, DR (SDQ) starts June 19, 2009.
    – Boston, MA (BOS) and Baltimore, MD (BWI) starts September 9, 2009.
    – Barbados (BGI) and New York, NY (JFK) starts October 1, 2009.
    – Saint Lucia (UVF) and New York, NY (JFK) starts October 26, 2009.
    – Kingston, Jamaica (KIN) and New York, NY (JFK) starts October 30, 2009.

    So while others are cutting back, we are expanding.

    I enjoyed listening to Paula Berg from Southwest Airlines and the Australia desk as well as Adam giving the report on the biwing event. I hopefully will be able to contribute some news also as soon as I get a microphone and can make you an mp3.

    Take care and keep up the good work on the podcast.

    Stephen

    My LGB Blog – http://klgb.blogspot.com

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