694 Airline Livery

Our guest explains the art and the science of designing airline livery. Also, our Main(e) man Micah helps celebrate the 400th episode of the Plane Talking UK podcast.


Edmond Huot

Edmond Huot is chief creative officer and partner at Forward Media, as well as its design division Forward Studio. His team designed the livery for Northern Pacific Airways and Edmond gives us a behind-the-scenes look designing the livery for an airline.

Edmond explains that a good livery tells a story and says the airplane is more than just a canvas. You have to get “personal” with the aircraft and understand its elements and visual characteristics from different angles if you want to tell a compelling story.

Typically, the exterior airplane graphics aren’t the only part of a project. Websites, corporate branding, the company logo, and even the aircraft interior all need to be complimentary. Sometimes creative differences have to be accommodated and Edmond navigates these through best-in-class benchmarking and highly realistic mock-ups.

Livery for Northern Pacific B757.
Northern Pacific livery

Growing up on a farm in midwest Canada, Edmond spent countless hours lost in imaginative storytelling, obsessing over all things airliner, architecture, and design. His penchant for the dramatic and theatrical laid a formative foundation for what would eventually blossom into a career in advertising.

Working alongside his longtime friend, business partner, and entrepreneurial collaborator Peter Clark, the two men founded several companies in both Canada and the U.S. In his late thirties, Edmond rose to become the creative head of a New York City-based holding company comprising more than 20 advertising, design, and public relations firms, whose clients have included Honda Cars, TD Bank, Expedia, Singapore Airlines, Microsoft’s Tableau, and Kenneth Cole Fashions. In 2016, he shifted gears, focusing his time and attention to revisit his childhood passion for aviation, building a practice area in the airline space. Today, his creative outlook and point of view touch a range of bespoke services including brand design, PR, media, advertising, and special events.

Video: Northern Pacific Airways Reveal


Brand New is a division of UnderConsideration that chronicles and provides opinions on corporate and brand identity work. They cover redesigns and new designs of notable products, companies, services, and organizations across all industries and locations.

PTUK 400

Our Main(e) Man Micah and Brian Coleman traveled to the Brooklands Museum to help celebrate the 400th episode of the Plane Talking UK Podcast. Micah describes the community that is aviation podcasting and his rather convoluted journey across the pond.

Video: Celebrating the 400th episode of Plane Talking UK

American Helicopter Museum

Airplane Geeks listeners can enjoy a one-year individual membership at a 50% discount. For $25.00 (normally $50.00) you get:

  • Unlimited admission to the Museum for one year, including the March 4 event, “The Helicopter and the Presidency.”
  • Two One-Day Guest Passes.
  • Admission to FamilyFest and SantaFest.
  • Invitations to Member Receptions.
  • 10% discount on gift shop purchases.

The offer is good through May 31, 2022, at this link.

Hosts this Episode

Max Flight, Rob Mark, Max Trescott, and Brian Coleman