Lockheed PV-2 Harpoon
Lockheed PV-2 Harpoon by Stephen Tornblom klgb.blogspot.com

Shashank Nigam, CEO of Simpliflying, is just back from the Loyalty 2011 conference and we talk about how airline loyalty programs measure success and how they work within the airline and with other groups like Communications. We also cover airline use of social media and how they are starting to segment and target customers, and link loyalty programs to social media. Shashank explains how airlines need to step up from social media being about a conversation to being about specific people.

We also have aviation news from the past week, The Australia Desk Report by Steve and Grant from the Plane Crazy Down Under podcast, and Pieter Johnson his Across the Pond segment.

The week’s aviation news:

Mentions:

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

Wall Street

Max and Court welcome back Dan Webb from the Things in The Sky Blog.  The topic of discussion is the airlines, and there’s no shortage of news after last week:

AOPA Interviews the Candidates on GA

New Japanese airport will be cooled with snow

Boeing Strike May Be Good News for Airlines

American Airlines orders up to 100 Boeing 787 jets

Airbus forecast sends EADS shares plunging

Airline shares jump on recent oil price decline

Southwest Has First Loss in 17 Years

Max has a “special” pick this week.  You can visit it at Air$&#*.com

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We’ll be bringing you these show notes, as well as some of the week’s news we didn’t have time to cover.
You can sign up at AirplaneGeeks.com.

We’re also happy to announce our partnership with Flightline Internet Radio.
You’ll be able to hear excerpts of The Airplane Geeks weekly.

Brother Love is responsible for this episode’s opening and closing
music, and you can visit his site at brotherloverocks.com.

If you have a question or a comment for the Airplane Geeks, you
can send it to thegeeks@airplanegeeks.com.

You can also leave us voice mail at (812) 757-4252. If you have
a question you’d like mentioned on the podcast, this is the best
way to go about it.

This week, Max and Court Welcome Dan Webb from http://www.danwebb.us.

News:
Don’t miss Max’s pick of the week AircraftRecords.com.  Prepare yourself for the aviation audio experience with these high quality aviation sound bits!

The intro music is once again produced by Bruno Misonne.  Check out Bruno’s aviation music at http://www.brunomisonne.com.

In response to our fuel dumping story last week, Chris has found the greatest fuel dumping video on the internet.

If you have a question or a comment for the Airplane Geeks, you can send it to thegeeks@airplanegeeks.com.

You can also leave us voice mail at (812) 757-4252. If you have a question you’d like mentioned on the podcast, this is the best way to go about it.

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