American Airlines A320

Guest Jon Bird is the Creative Manager for Social Media with American Airlines. We talk with Jon about how American Airlines came to establish a social presence, using it as a reputation management tool and as a “crisis management” tool, as opposed to a marketing tool. American employs an integrated model for both offense (the engagement side) and defense (customer relations issues). They use social media to talk to their customers, listen to their customers, and watch their customers talk among themselves about their American Airlines experiences. We discuss American “advocates” among their customers and how AA works to strike up relationships with them. Also, other American initiatives in the social media space for their customers.

American Airlines is active on Twitter, YouTube, Pinterest, Instagram, and Facebook. You can follow Jon on Twitter as @JonBird_video

The week’s aviation news:

David’s Aircraft of the Week is the Convair R3Y Tradewind.

In this week’s Australia Desk report:

Steve talks about his RAAF C-130H ride over Sydney during the week and presents and interview with the pilot, Flight Lieutenant Tony Charles. Grant also got amongst the action at RAAF Base Richmond getting a tour of the control tower and a great view of the C-130H fleet practising for a big week of farewell flights. In other RAAF news, the Boeing Wedgetail AEW&C aircraft have achieved IOC, marking a major milestone in Australian Defence Force capability.

Find more from Grant and Steve at the Plane Crazy Down Under podcast, and follow the show on Twitter at @pcdu Steve’s at @stevevisscher and Grant at @falcon124. Australia Desk archives can be found at www.australiadesk.net.

In this week’s Across the Pond segment:

On Across The Pond this week we talk to a new regional expert, this time from Middle East and North Africa (MENA). Oussama Salah has significant airline, corporate and consultancy experience and in the segment we look at the regions main airlines and airports. Like our other regional experts on ATP we will get regular updates from Oussama on key MENA aviation issues.

Find Oussama on Twitter as @obsalah, on his blog Oussama’s Take, and on Facebook.

Find Pieter on Twitter as @Nascothornet, on his blog Alpha Tango Papa, on Facebook at XTPMedia, and at the Aviation Xtended podcast.

Mount Hood after departure from Portland International by David Salisbury

Mount Hood after departure from Portland International by David Salisbury

Mentions:

N867LA at Sportys by Ray

N867LA at Sportys by Ray

From the Mailbag:

Bob Iversen’s calculation of the amount by which the atmosphere would cool if the EU’s Emission Trading Scheme it was implemented:

According to Math! How much CO2 by weight in the atmosphere?, there is a total of ~ 3×10*12 (3 trillion) tonnes of CO2 in earth’s atmosphere. The EU ETS wanted to reduce aircraft emissions from a “baseline” of 2.19×10*8 (219 billion) tonnes of CO2 down to 2.08×10*8 tonnes by 2013 (Commission sets first emissions cap for aviation sector). Doubling the amount of CO2 in the atmosphere increases the global temperature by ~ 1.2C to 3C, depending on what model is used (The Discovery of Global Warming ). That’s a “sensitivity” of ~ 4 to 10×10*-13 C/tonne (0.4 to 1.0 pico C/tonne). The EU’s desired reduction of 1.05×10*7 tonnes would result in **Gasp** 4.2 to 10.5×10*-6 C (no more than 10 millionths of a deg. C) less warming!!!

Feel free to check the math. We didn’t!

Opening and closing music courtesy Brother Love from the Album Of The Year CD. You can find his great music at www.brotherloverocks.com.

Cessna Corvalis TTX

Guest Susan Elliott is a senior member of the Delta Air Lines cross-divisional social media team. She has primary responsibility for leading strategy and implementation efforts surrounding issue management within emerging media. Susan also acts as company spokesperson and maintains day-to-day relationships with top-tier media and digital influencers. Like us!

Delta maintains a strong Twitter presence at @Delta, (for promotions and availability) @DeltaAssist (for customer service issues), and @DeltaNewsroom (issues management primarily for the news media). You can also find Delta on Facebook and YouTube, and at the Delta Blog. Susan’s own Twitter handle is @SusanCElliott.

The week’s aviation news:

In this week’s Australia Desk Report, Steve and Grant talk about the RAAF order for the 6th C-17, Tiger Airways, Delta and Virgin Codeshare, Boeing pilot forecast for that region, and even a supprise cameo appearance by another Visscher. Find them on the Plane Crazy Down Under podcast, and follow the show on Twitter at @pcdu. Steve’s at @stevevisscher and Grant at @falcon124.

In our first Grill the Geeks segment, Dan get’s stumped by listener Jeremy, who asked, “Who has the Boeing customer number G1? H5? JH?” We also had no idea how to answer, “What is the Albuquerque box effect on hot air balloons?” Better luck next time.

Max played his interview from the AOPA Aviation Summit with Alan Klapmeier, CEO of Kestrel Aircraft Company.

Mentions:

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

Pratt & Whitney Canada PT6

Guest Matt Perra, spokesperson from Pratt & Whitney Canada, tells us about their new online community, PT6 Nation. This site recently won the Flight Global Webbie Award for “Best Use of Social Media.” Hear Matt describe how they created a dialog with their “citizens” and the value that resulted. He even offers some advice for other companies who want to leverage social media to build a conversation with their customers. Find Matt on Twitter as @MatthewPerra and follow @PT6Nation.

David Vanderhoof provides a fair amout of military aviation insight and also some aviation history. Steve and Grant from the Plane Crazy Down Under podcast meet up with past guest @MartinRottler in their Australia Desk Report. Pieter Johnson talks with David Cenciotti in his Across the Pond segment. See David’s photo gallery at Lowpassage.com and his blog at cencio4.wordpress.com.

The week’s aviation news:

Airline Collectibles Shows:

Follow our Twitter lists for some seriously great content by some of the best folks in aviation:

http://twitter.com/airplanegeeks/hosts for podcast hosts and contributors.

http://twitter.com/airplanegeeks/guests for guests on the Airplane Geeks podcast who tweet.

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

Lockheed PV-2 Harpoon
Lockheed PV-2 Harpoon by Stephen Tornblom klgb.blogspot.com

Shashank Nigam, CEO of Simpliflying, is just back from the Loyalty 2011 conference and we talk about how airline loyalty programs measure success and how they work within the airline and with other groups like Communications. We also cover airline use of social media and how they are starting to segment and target customers, and link loyalty programs to social media. Shashank explains how airlines need to step up from social media being about a conversation to being about specific people.

We also have aviation news from the past week, The Australia Desk Report by Steve and Grant from the Plane Crazy Down Under podcast, and Pieter Johnson his Across the Pond segment.

The week’s aviation news:

Mentions:

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

American Airlines Boeing 757-200 with Rolls Royce RB211-535E4-B engines

Guest Shashank Nigam from the award winning Simpliflying site talks about airline and airport branding, customer engagement, location-based marketing, and other topics. Shashank, who provides consulting and speaking services, posts as @SimpliFlying on Twitter.

We also talk about the week’s aviation news, Steve and Grant from the Plane Crazy Down Under podcast have their Australia Desk Report, and Pieter Johnson brings us the European perspective with his Across the Pond segment.

The week’s aviation news:

Mentions:

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

QANTAS 90th Birthday Celebrations 13th Nov 2010

This week we forgo the usual aviation news and industry guest to instead focus on listener mail. We received a lot of email, Facebook posts, and vmail on our listener line with questions and suggestions so that’s what this episode is all about.

Topics:

Ben on The World Airport Data App.

David on the educational path to an airline pilot job.

Micah on free holiday WiFi provided by Google and banning toner cartridges.

Don on the corporate use of social media.

Benet on the business aviation recovery.

David on a future ATC guest.

Richard on having a glider topic.

Allan asking who will be the next CSeries customer.

Anthony on AvWeb’s coverage of AOPA.

Ian his photos, new blog, oil-free turbine technology.

Hoovenson on the BA Flight 38 crash and the freezing point of water.

Stephen asks for the top 5 military Ace’s, top 5 business jets, and top 5 aviation CEO’s.

@flyingwithfish on the “new” CLEAR registered traveler program using “old” CLEAR data.

Tim on aviation enthusiast destinations in Florida.

We also have David’s This Week in Aviation history segment, the Australia Desk report by Steve and Grant from the Plane Crazy Down Under podcast, and Pieter Johnson’s latest Across the Pond segment.

Mentions:

The World Airport Data App

N-Number for US registered aircraft

VH Register for Australian registered aircraftFree Holiday WiFi

Paula Williams has written the book: Flight Plan to Success: New Media Marketing for the Aviation Industry

Ian’s new blog: YYCE3, his photos, and Oil-Free Turbomachinery Technology for Rotorcraft Propulsion and Advanced Aerospace Propulsion and Power, and this NASA article.

The Naked Scientists

Clear: What Gives? from the TSA Blog

TSA asked to ensure safety of customer data after Clear closing

Fantasy of Flight

Aviation Enthusiasts Corner

QANTAS 90th Birthday Celebrations 13th Nov 2010 by Plane Crazy Down Under Podcast.

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

Photo by Steve Visscher.

Aerion Corporation supersonic business jet

Molly McMillin, the Senior Aerospace/Aviation reporter for the Wichita Eagle, joins as guest. Molly blogs at Air Capital Insider and tweets as @mmcmillin. We talk about the week’s aviation news, and discuss the recent NBAA Convention, which Molly attended.

The week’s aviation news:

Mentions:

Also see Steve and Grant’s Australia Desk archive and their Flight Time Radio segments.

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

Handley-Page two-engined bomber

Mary Kirby, the “Runway Girl” returns as our guest to talk about airlines using social media to generate revenue, the future for inflight connectivity, Aircell’s business aviation strategy, and more. Mary blogs on FlightGlobal as RunwayGirl, follow her on Twitter, and be sure to visit RunwayGirlMaryKirby’s Channel on YouTube.

The week’s aviation news:

Mentions:

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

G-21 Goose

Guest Ashley Moore is Founder and President of The Aviation PR Group, which helps aviation businesses find their niche audience through marketing, public relations and communications. She’s an Embry-Riddle graduate, was associate editor for Professional Pilot Magazine, and she worked for NATA representing the interests of GA airports, FBOs and other aviation businesses.

We also have a special appearance by our new listener Harriat. We touch on just a few of her many aviation adventures.

The week’s aviation news:

Mentions:

To listen to Podapalooza 2010 from EAA AirVenture in Oshkosh, view event photos, and see all the aviation podcasts represented, visit these sites:

Winners of the World Airport Data iPhone app giveaway:

  • Kevin Heistermann
  • Ben Stephens
  • Stuart Stevenson

Listeners Harriet and Micah taken before their second helicopter flight out in Alberta in 2009:

Airplane Geeks podcast listeners Harriet and Micah.

Follow the @AirplaneGeeks on Twitter and on Facebook, send us email at thegeeks@airplanegeeks.com, or leave a message on our listener line: (361) GEEKS01.

Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.

Mitsubishi Regional Jet

Guest Paula Williams from Aviation Business Consultants International Inc. (ABCI) joins Dan, Rob, and Max to talk about social media marketing in aviation. We also have aviation news from the week, Dan has an interview about new media with Kristie Van Auken from the Akron Canton airport, and we have the Airplane Geeks Australia Desk report.

The news:

See also:

Follow the @AirplaneGeeks on Twitter, send us email at thegeeks@airplanegeeks.com, or leave us voice mail at (812) 757-4252.

This episode’s opening and closing music is provided by Brother Love from the Album Of The Year CD. Visit his site at http://www.brotherloverocks.com/.

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