Tag Archives: livery

694 Airline Livery

Our guest explains the art and the science of designing airline livery. Also, our Main(e) man Micah helps celebrate the 400th episode of the Plane Talking UK podcast.


Edmond Huot

Edmond Huot is chief creative officer and partner at Forward Media, as well as its design division Forward Studio. His team designed the livery for Northern Pacific Airways and Edmond gives us a behind-the-scenes look designing the livery for an airline.

Edmond explains that a good livery tells a story and says the airplane is more than just a canvas. You have to get “personal” with the aircraft and understand its elements and visual characteristics from different angles if you want to tell a compelling story.

Typically, the exterior airplane graphics aren’t the only part of a project. Websites, corporate branding, the company logo, and even the aircraft interior all need to be complimentary. Sometimes creative differences have to be accommodated and Edmond navigates these through best-in-class benchmarking and highly realistic mock-ups.

Livery for Northern Pacific B757.
Northern Pacific livery

Growing up on a farm in midwest Canada, Edmond spent countless hours lost in imaginative storytelling, obsessing over all things airliner, architecture, and design. His penchant for the dramatic and theatrical laid a formative foundation for what would eventually blossom into a career in advertising.

Working alongside his longtime friend, business partner, and entrepreneurial collaborator Peter Clark, the two men founded several companies in both Canada and the U.S. In his late thirties, Edmond rose to become the creative head of a New York City-based holding company comprising more than 20 advertising, design, and public relations firms, whose clients have included Honda Cars, TD Bank, Expedia, Singapore Airlines, Microsoft’s Tableau, and Kenneth Cole Fashions. In 2016, he shifted gears, focusing his time and attention to revisit his childhood passion for aviation, building a practice area in the airline space. Today, his creative outlook and point of view touch a range of bespoke services including brand design, PR, media, advertising, and special events.

Video: Northern Pacific Airways Reveal


Brand New is a division of UnderConsideration that chronicles and provides opinions on corporate and brand identity work. They cover redesigns and new designs of notable products, companies, services, and organizations across all industries and locations.

PTUK 400

Our Main(e) Man Micah and Brian Coleman traveled to the Brooklands Museum to help celebrate the 400th episode of the Plane Talking UK Podcast. Micah describes the community that is aviation podcasting and his rather convoluted journey across the pond.

Video: Celebrating the 400th episode of Plane Talking UK

American Helicopter Museum

Airplane Geeks listeners can enjoy a one-year individual membership at a 50% discount. For $25.00 (normally $50.00) you get:

  • Unlimited admission to the Museum for one year, including the March 4 event, “The Helicopter and the Presidency.”
  • Two One-Day Guest Passes.
  • Admission to FamilyFest and SantaFest.
  • Invitations to Member Receptions.
  • 10% discount on gift shop purchases.

The offer is good through May 31, 2022, at this link.

Hosts this Episode

Max Flight, Rob Mark, Max Trescott, and Brian Coleman

475 Aviation News of the Week

In the aviation news this week: An executive order allowing up to 1,000 air force pilots to be recalled, a proposed ban on laptops in checked luggage, aircraft working the California wildfires, Qantas wants an extra long range airplane, a Goodyear blimp, the CLEEN II program, and a Delta Airlines story.

Aviation News

Air Force could recall as many as 1,000 retired pilots to address serious shortage

The US military suffers a pilot shortage and needs about 1,500 more pilots. They’ve tried bonus and other incentive programs, but the gap remains. President Trump recently signed an executive order that allows the Air Force to recall as many as 1,000 retired pilots to active duty.

Nuclear Bombers Poised to Return to 24-Hour Alert After Trump Recalls Retired Pilots

There is talk that the U.S. Air Force is preparing to put nuclear-armed B-52 bombers back on 24-hour alert.

Laptops could be banned from checked bags on planes due to fire risk

The Dangerous Goods Panel of the International Civil Aviation Organization (ICAO) is recommending that laptops be banned from checked luggage.

Military and Contract Air Assets (Including U.S. Air Force MQ-9 Reaper Drones) Key in Fighting Largest Ever California Wildfires

Wildfires continued to cause major problems in California and airborne firefighting operations playing a key role. This might be the greatest combined military and contract air fire suppression operation in history.

Drone forces brief suspension of air operations battling Bear Fire in Santa Cruz Mountains

Once again drones flying near wildfires have forced firefighting operations to be halted.

Boeing and Airbus accept Qantas’s ultra-long-haul challenge

Qantas wants to fly non-stop from Sydney to London and New York. They’ve challenged Boeing and Airbus are to modify their aircraft to make 20-hour flights possible.

Goodyear Blimp Wingfoot Two Goes West: Tiremaker’s newest airship to fly over 10 states on journey to California home

The Goodyear Blimp Wingfoot Two is on a three-week, 2,600-mile cross-country trip from Akron, Ohio to California.

Fact Sheet – Continuous Lower Energy, Emissions, and Noise II (CLEEN II Program)

The Continuous Lower Energy, Emissions, and Noise (CLEEN) Program is the environmental effort that is part of the FAA’s Next Generation (NextGen) program. The Idea is to accelerate the development of new aircraft, new engine technologies, and advance the use of sustainable alternative jet fuels.

Airline Story of the Week

What Losing My First-Class Seat Taught Me About Delta Air Lines

Trip Report

Brian’s “big trip” reports conclude with his description of the flights home.


Limited leg space on commercial planes makes it harder to brace in flight emergencies: expert

Jan Davies is chair of the International Board for Research into Aircraft Crash Events (IBRACE) — a group of experts studying effective impact bracing positions. She told the SafeSkies aviation safety conference that limited leg space could have an impact on passenger safety in emergencies.

Happy Design Studio

Happy Design Studio collaborated with paint specialist Air Livery on a custom livery design for a BBJ customer. Press release [PDF]. Photo Gallery.

BBJ livery by Happy Design Studio and Air Livery. Photo courtesy Sebastien Ognier.

BBJ livery by Happy Design Studio and Air Livery. Photo courtesy Sebastien Ognier.

Pete’s discovered a Better Way to Fly with Air New Zealand

Pete the Kiwi finds out how to fly across the world and back. He’s voiced by actor Sam Neill (Jurassic Park, Hunt For The Wilderpeople), who makes a cameo appearance too. Pete the Kiwi is part of Air New Zealand’s “A Better Way To Fly” campaign.


NASA – Gulfstream III (G-III) Research Testbed Aircraft

California contrails over California by listener Sean.

Contrails over California by listener Sean.

NASA 502 flight path by listener Sean.

NASA 502 flight path by listener Sean.


Intro music courtesy Brother Love from his Album Of The Year CD. Outtro by Bruno Misonne from The Sound of Flaps. Cornell Alma Mater courtesy Cornell Alumni Association.