Tag Archives: Loyalty programs

Episode 137 – Airline Loyalty and Social Media

Lockheed PV-2 Harpoon
Lockheed PV-2 Harpoon by Stephen Tornblom klgb.blogspot.com

Shashank Nigam, CEO of Simpliflying, is just back from the Loyalty 2011 conference and we talk about how airline loyalty programs measure success and how they work within the airline and with other groups like Communications. We also cover airline use of social media and how they are starting to segment and target customers, and link loyalty programs to social media. Shashank explains how airlines need to step up from social media being about a conversation to being about specific people.

We also have aviation news from the past week, The Australia Desk Report by Steve and Grant from the Plane Crazy Down Under podcast, and Pieter Johnson his Across the Pond segment.

The week’s aviation news:


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Opening and closing music is provided by Brother Love from the Album Of The Year CD. You can find his great music at http://www.brotherloverocks.com/.